How to track and analyse my facebook for business fanpages to help with measuring a ROI

Just looking at how many likes I have is not enough, how can I track and analyse my facebook for business fanpages?  To help measure a ROI

track and analyse your facebook fanpage with google analytics

track and analyse your facebook fanpage with google analytics

(Return on Investment) I know I can use Facebook Insights, which I might add, looks like I’ll have to do some googling on to understand how to interpret and use. But did you know that you can add a google analytics code by embedding a tracking code  to an image. The information provided by google is not the same as the facebook data, but used in tandem I  will be able to track and analyse my facebook for business fanpages to give me more information on working with Facebook. After all the end result should be profitable sales, is this happening? if not and I make changes, has it worked?


How to track and analyse my facebook for business fanpages to help with measuring a  ROI

Here’s some great info from a post by Kaylan Smith

  • Time your users spent on the page.
  • The location they are viewing your page from.
  • Traffic sources

In addition, Google Analytics will tell you some of the other information that Facebook Insights provides, such as the level of social engagement.

Overall though, it doesn’t provide that information in as much detail as Facebook’s.

If you are going to set up Google Analytics into your Facebook page, you need to be aware that you are not going to be able to proceed the same way you did with your website.

Facebook prohibits Javascript on its pages, so you will need to create an image with your tracking code embedded in it. This is fairly straightforward and there are a number of tutorials on how to do this.

Ideally, I would suggest setting up both Facebook Insights and Google Analytics into your Facebook page.

Facebook Insights provides information on a more narrow range of data, but it does so in more depth. You can get a much clearer picture of the way your users are accessing your site if you combine both tools in your here to read the full post.


Here is a link to the facebook note on adding google analytics to a facebook fanpage:


Of course once I started researching this topic I found some more tools that may be of interest, check out the links below to see if they could be of benefit to your business.  Spending your valuable time on facebook and other social media takes you away from other business activities, so I hope this post on how to track and analyse my facebook for business fanpages has been helpful. It is important to take stock and analyse the data, and if necessary make changes, try different option. At the end of the day you need a ROI on facebook and these tools will help you.




  1. Ahh too much to do – never enough time! Not sure I need to go to this extent with my Facebook business fan page analytics.

    • Amanda says:

      Thanks Lulu, no not every business does, but if your business relies (or your competitors) on sales from social media then some analysis is required.

  2. Stacey says:

    Thanks Amanda – I’d heard of Klout but wasn’t aware of Edgerankchecker.

    Have you had any experience with Hubspot’s website grader? If so, what do you think of it?

  3. Kathy says:

    This information is not only helpful – it’s amazing~!

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