Social Media Content Strategy – Video

Ok, I’ll admit it, my social marketing efforts have been and are, haphazard and lacking definition. I do not have a social media content strategy. So I was pleased to find the following video by  on which details the steps to consider before starting any social media  program.

And the steps are:

1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?

2. Identify your target audience.

3. Create personas for your customers so you have a better idea of what they do and what they need.

4. Determine which social networks are the best platforms for your business.


UPDATE: Click here to view new post How to use social media for business

Social Media Content Strategy – Video

I hope you have found this as helpful as I have. Now I will sit down & think about my social media content strategy.  Have you done this or are you like me, just trying to keep up with all the so called ‘must haves’ in the social media world.

It’s all about working on your business, not in your business. Enjoy!


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  1. Kathy says:

    The video is well worth watching – thanks for the share.

  2. Very helpful tips – thanks for the video!

  3. D C Rona says:

    Very useful – thank you for finding and sharing this resource.


  1. [...] be quick. In a previous post we looked what is required to build a social media content strategy (click here) which was presented by social media expert Mikal E. Belicove. You may be like me and find [...]

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