Branding your Small Business – 101 – the basics

Have you noticed the ‘power of the brand’?  or have you been long aware of the importance of branding. Your small business need to have it’s own brand identity to succeed. Now, I’ve only just come to the realisation in my own business, that I do need to start learning  and hopefully understanding how I can build a strong brand idenity.

After reading an article  today in The Washington Post on 5 crippling branding mistakes I feel I am making a start. You may have had experience and knowledge of the branding process so this could be too basic, if not then read on.

 

 

http://www.washingtonpost.com/business/on-small-business/small-business-owners-avoid-these-five-crippling-branding-mistakes/2012/06/12/gJQAvrBWYV_story.html

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Comments

  1. Stacey says:

    Thanks for sharing Amanda. I love how you’re able to find these great nuggets of wisdom for me. It saves me tons of time and keeps me informed. As a small business owner, this is EXACTLY what I need.

  2. Branding your business as well as yourself is so very important. Great post and ideas.
    Thanks!

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