Small Business Growth from the use of Social Media

We hear everyday of how we can get small business growth from the use of social

Small business growth from the use of social media

you can get small business growth from social media

media, and most of us consider it  free to use.  Jeremy Morgan, senior vice president of marketing and consumer insights of Smashburger says ”The common misconception about social media is that it’s free, Facebook and Twitter are free, but for small-business owners in particular, time comes at a premium.” Smashburger has gone from 3 locations in Denver, USA in 2007 to 150 USA wide, mainly  the owners attribute this small business growth from the use of social media.  So the warning here is to be careful to use your time wisely, it may be prudent to pay a consultant to get the best from whichever social media channels you use for your business.Laura Petrecca, from USA TODAY reports on the Smashburger example below.

 Small Business Growth from the use of Social Media

Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.

“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”

Wielded wisely, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people using social media rises, marketing experts say it’s essential for even the smallest of companies to consider diving in.

“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.

“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them.

It just takes a few clicks to potentiality connect with thousands of business contacts and customers, he says. In addition to networking, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.

Don’t think that you have to use coupons to get traffic, what to do is only limited by your imagination, here’s another tip, though adapt for your market.

 They post customer recipes on their Facebook and Twitter profiles, offer trivia contests and T-shirt give-aways, and answer questions on how to buy, store and serve the cheese.

 

And how often do you need to post on social media

While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all…..

….She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.

I’m not so sure about having to post everyday, mainly my concern is that my followers will get sick of what I have to say. I know that I certainly don’t read all of what comes up on my personal facebook page, so others might be the same. My view is that quality rates higher than quantity. But that doesn’t mean I’m right :)

To Read more of the article  and another example of small business growth by the use of social media click here

 

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Comments

  1. Stacey says:

    Thanks for the great words of wisdom. I love Twitter, but I find Facebook difficult so I spend more time on Twitter than Facebook. And it shows. I have 25 followers on Facebook and 329 on Twitter. I guess there is a “cause and effect” between effort and results, huh?!

    • Amanda says:

      Thanks Stacey. I know very little about twitter except that I can manage to hit the ‘tweet this’ button when I like a post to share. It’s something I need to work on more.

  2. Romy Macias says:

    Amanda,
    I think Petrecca offers good, sound advice. This brings to mind something I read earlier today on TED. Here’s an excerpt from the video/article. I’m sure others may find it relevant:
    “…we’re building a better, more cooperative world.”
    Clay Shirky believes that new technologies enabling loose ­collaboration — and taking advantage of “spare” brainpower — will change the way society works.
    http://www.ted.com/talk
    /clay_shirky_how_cognitive_surplus_will_change_the_world.html

  3. D C Rona says:

    A very important topic – which I’m trying to learn more about. This article is very welcome. Thank you.

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