LinkedIn – a lesson on internet security for your business.

When commenting on the issue of  the hacking of  millions passwords of LinkedIns  users John Sileo in the Washington Post shares a

LinkedIn - a lesson on internet security for your business.

LinkedIn - a lesson on internet security for your business.

personal story of how his on line identity was stolen and  used  (in my mind) a horrific way. It’s ‘there by the grace of God go I’ sort of stuff. John also gives some great tips on what to do after the hack as well as  more general advice about on-line security.

Increasingly as both individuals and small businesses owners our web footprint gets larger and larger every day. So my advice is to read this article and act, ignore this to your peril.

LinkedIn – a lesson on internet security for your business.

http://www.washingtonpost.com/business/on-small-business/how-small-businesses-can-avoid-a-data-security-disaster-like-linkedins/2012/06/08/gJQAALjwNV_story.html

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Social Media for Small Business – using Google Alerts

There are now so many social media for small business options that many small business owners find it all so overwhelming. If you are one of these, I have found a great post that gives an overview on the likes of Facebook, Twitter, LinkedIn and other networking sites, long with some basic strategies for using them. But what really caught my attention in the post was the below.

Social Media for Small Business – using Google Alerts

One of the most unusual topics covered and possibly the least known for small business is  the use of Google Alerts.  Emma from SocialMediaSEO.net writes:

 

Did you know that this search engine giant has total visits of over 1.5 billion as of May 26, 2012? This figure amounts to approximately 66.81% of all Web visits.

Seeing that plenty of people trust Google for information, you can benefit from it by using all its products. Since you want to leverage the great rewards of social media, setting up and managing Alerts to help you keep track of the following aspects:

  • Business name – whenever a site mentions it
  • Competitors – any comment about them
  • Official website – whoever is talking about and linking to you
  • New or potential customers – whenever they have enquiries
  • Industry – whenever there are developments in your field
  • New products – any feedback about these
  • Duplicate content – whenever someone copies the information on your site without permission
  • click here for the full post

Get the picture.

It quite easy to set up a Google alert, just type into Google Alerts into a  Google search queru and click on the options provided and away you go.  Review  the examples from Emma above, though I’m sure you will  have some more ideas for your business. Remember to check out the full post for the social media for small business overview

 

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