Does your small business need a mobile friendly website? You are probably aware of the issues faced by

Could your website on a mobile device be deterring customers?

iphone and smartphone users. How having to scroll and pinch the screen to try and read the website just causes frustration for what could be an important part of your customer base. But are you aware of how big the numbers actually are? How much business could you be missing out on? So does your small business need a mobile friendly website?

 In an article I read recently Kelly Manthey gives us the numbers from a 2011mobile search study:

• People used mobile search at home in the evening (81%) than any other time or places more frequently than anywhere else (81%), followed by at home on weekends (80%).
• 66% use mobile search while while watching TV, something which should get advertisers thinking, while 61% said they use it at work.
• 75% said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers. [Read more…]