Customer retention strategies are high on the list of what small business owners want and need to grow their businesses. Customers can sometimes be a necessary evil, over time we can be worn down in the day to day grind trying to be calm, patient, listening and advising. So at times we need a ‘pick me up’ or ‘recharge’ ourselves to regain our focus on customer service, and I have come to the conclusion that I need to change my mindset. I have now re-found my 
passion for my customers. The source of this passion has steamed from a book I have started reading called The Hidden Power of Your Customers by Becky Carroll. You and I know that existing customers should not be overlooked. You and I know that are know the it’s cheaper and more effective to sell to existing customers than to try and source new ones. The customer retention strategies by Becky help to get us to a point we can move forward, and if you have been in business a while, renewed. Also this book will help those just starting out to learn great skills from the start and maybe avoid some of the mistakes that are so easily to made when dealing with the public.
Beckys stategy uses a ROCK metaphore
- Relevant marketing
- Orchestrated customer experience
- Customer focused
- Killer customer service
At the current price of $13.72 on Kindle or from & $18.00 hardcover this is a no brainer investment to make in your business.
Click this link to go to order in Amazon The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers
Read more below:
Customer Retention Strategies – ROCK your Customers
From the Inside Flap
This book will change the way you think about your customers. Some companies are ahead of the game when it comes to customer retention. They’re doing so much right for their existing customers that they have a loyal following of brand evangelists. These are “Customers Rock!” companies that have built their businesses by unleashing the potential that’s hidden within their current customers.
But many other companies have a long way to go. Loyal customers get very little in return for their business. New customers get the sales and marketing attention, the cool social media outreach, and the best deals. Feeling unrecognized and neglected, once-loyal buyers seek better treatment elsewhere. Additionally, the onset of social media is driving a major change in customers’ behaviors, making it highly risky not to focus on existing customers. It’s time to get back to the basics. It’s time to return to the customer.
Through practical tips and real-world case studies, The Hidden Power of Your Customers offers four key strategies for retaining and achieving growth from existing customers.
Customer loyalty and retention book review
The following are reviews on the book from Amazon.com
“The Hidden Power of Your Customers” is a revolutionary text for marketers. I use Becky’s book in my graduate level customer-focused marketing class at Johns Hopkins Carey Business School, because it is a perfect example of the current state of marketing. The dynamics of marketing have dramatically shifted and Becky’s blueprint on what it takes to engage and establish loyal relationship strategies are gracefully put into context with sound examples. This book is a must for evolving marketers.
Bravo! I finished reading “The Hidden Power of Your Customers” the other night and I have to say that is it one of the best business books I have ever read. I really enjoyed Becky Carroll’s writing style and think that she was able to take a series of complex ideas and make them exceptionally easy to understand. Moreover, she provided highly relevant examples that reinforced her points. This is a must read book for all executives that want to remain competitive, and excel, in the age of social media and customer empowerment.Chuck Lisinski
Managing Director
OptiStrat Consulting
Lots of yellow ink August 8, 2011
In the introduction to “The Hidden Power of Your Customers”, Becky Carroll encourages readers to use a highlighter as they read. By the end of the book, I had more yellow highlighter throughout than untouched pages. The book is full of practical advice about unleashing the power of existing customers to: go from satisfied customers to ones with deep affinity, increase their LTV, spread word of mouth and drive referals. The book contains case studies, checklists, metrics and more. I particularly liked the core consept that brands spend the bulk of their marketing dollars on finding new customers and fail to unlock the value of existing customers. In this age when companies confuse followers or fans with true brand asdvocates, it is refreshing to read about a process that makes customers the focus. Not only do “Customers Rock” but so does this book.
The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers
Great post – such useful information any business can use. Thanks for sharing.
Thanks Kathy
I would love to hear of some of the strategies you applied to your current customer base since reading this book and what results did you get.