With many forms of Social Media used as a cost effective method of communicating with customers, many Small Business Customer Service Skills need to be reviewed. Please read this timely advice on small business customer service skills as the importance of the maintaining the customer/business relationship in terms of social media is more important than ever.
With peer-to-peer reviews playing an increasingly important part of the purchasing decision, thanks to the power of Facebook, Twitter, and the ever-growing number of other social media tools, it has never been more important to invest in customer service. This is especially true for small businesses, where positive word-of-mouth advertising and marketing is often its most powerful asset, and negative commentary its worst.
Just think of the recent high profile GASP Clothing fiasco. The customer’s dispute emails and ‘jaw dropping’ company responses went viral overnight, making news in Britain and the United States. The story not only became a trending topic on Twitter in Australia, but the spat also caused ‘We Hate Gasp’ and ‘Boycott Gasp’ Facebook pages, in addition to an outpouring of disgust on the company’s own Facebook page.
As a result, the social media revolution has caused many small businesses to reevaluate the dollars they are spending on marketing and advertising and divert those dollars into delivering a great customer service instead.
Fortunately, creating great customer service doesn’t have to cost a lot of money or even require a heavy restructuring of business processes. There are quick and easy rules for customer service, which along with the use of social media and other cost-effective technology tools can be implemented in your business today.
Are you worried that a customer may damage your Small Business? Customer Service Skills training is an area that should not be forgotten about, especially when Social Media is bought into the equation.
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