You know that facebook ads exist, you can see them on the right hand side of any page,but did you know facebook can put your business ad in that space? Here is a few quick facts on facebook ads reported in The Huffington Post to get you thinking.
Business owners say they like Facebook as a marketing
venue, but less so as an advertising outlet, according to a new survey from MerchantCircle. The study found that while 70 percent of business owners used Facebook for marketing, just 23 percent had actually shelled out money for Facebook ads. That was up 5 percent from the prior survey six months earlier. However, among those who had used Facebook ads, response was largely favorable, with 62 percent saying they would do so again — representing opportunity not only for those small businesses, but for Facebook itself.
However, of the 28 percent of small-business owners who wouldn’t use Facebook ads again, most (66 percent) said they didn’t attract new customers. However, a growing number of business owners (41 percent) said the ads cost too much (41 percent) and didn’t get clicks (37 percent).
Why it matters to your business: Facebook has proven to be a great marketing tool for small-business owners, but I’m wondering if entrepreneurs are somewhat spoiled by the fact that it’s free. Perhaps that’s making them reluctant to shell out for ads on the social network. If your business is getting a lot of response from Facebook in general, it’s likely it’s
worth your while to at least experiment with Facebook ads.
This is just a teaser, we will bring you more information on facebook ads in the future. Did you even notice the ads, and were they relevant to you? So next time you are on Facebook take notice of the ads
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