Visuals have become an important part of a Social Media Strategy

With pinterest on the up and up in terms of users and content, visuals have become an even more important part of a small business social media strategy. Here’s 20 reasons why visuals are important sourced from Jason Cassidy as reported on radian6.com

Why  visuals are an important part of a social media strategy

1. Visuals are simple and easy to understand
   

   Social media strategy - visuals are important

2. They can tell a story
3. They can quickly convey a message
4. They can grab an audience
5. Visuals can be used to invite an audience to join in
6. They strengthen your brand identity
7. They have the ability to show emotion
8. They build trust with your community
9. They personalize your brand
10. They can convey emotion
11. They are sharable
12. They easily work on multiple social channels (Pinterest, anyone?)
13. They can save you 1,000 words
14. They can affect purchasing habits
15. They can explain dense concepts
16. They can summarize multiple viewpoints
17. They can reiterate an existing concept
18. They can promote your brand, product or service
19. They can showcase key data/trends
20. They can resonate with your community