Does the brand of your business need a makeover? We see makeover shows all the time on reality TV. There are shows on making over houses, making over young people, old people, in between people, making over restaurants, making over hotels, making over hairdressers. The person or home or business looks tired & drab and, voila, when the makeover is complete what a difference. People have more of a spring in their step, business can have more money in the till, houses become more like homes.
The ‘brand’ of your business can also use a makeover. There is so much change going on, social media is on the rise, websites now need mobile versions as well there’s Google +, QR codes. If our brand is looking old the perception could be that it is past it’s use by date. It’s so hard to stop & look at our business brand with a critical eye. We must step back & view at our brand with a fresh look to see if our image is still relevant to our market.
How do we know? Ask. Ask friends, family, employees, customers, business advisers. What do they think when looking at our store, website, flyer’s, emails, business cards. Do these convey the message of what our business stands for. Look at your successful competitors, what message are they conveying about their image? How can we highlight what we do better than them, what better service we provide, are these messages getting through?
Again we must do this with our target market in mind. We must speak their language. If we are targeting the over 60’s then our brand should look & feel different to businesses that are targeting teenagers.
How can we makeover the brand of our small business?
Well there are basically 2 options, pay or not pay. If you have time on your hands then you can spend hours searching on the internet, magazine or books for ideas. This depends on where your precious time is best used. If you are the main sales person for your business then you may be better off selling. If you are the finance person, then your time could be best used there. This could be a time where you are better off to pay the professionals as often here the first cost is the last cost. Though if choosing this path then the more information you can provide them on what you want & were you want to head with your brand the better.
Food for thought 🙂
Speak Your Mind