Small Business Social Media – are you using Twitter to gain new customers?

How are your twitter efforts going? Are you seriously using Twitter to gain new customers and drive sales? I’ve just come across this great free marketing resource from Hubspot.com to help you with just that.


How to use Twitter to gain new customers

Our ebook, with a foreword by Laura Fitton, the author of

“Twitter for Dummies,” explains how to use the social network to drive real business results.

In this ebook, you will discover the different stages of optimizing your Twitter presence for attracting leads and customers. More specifically, you will find out how to:

  • Optimize your Twitter presence for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Measure the ROI of Twitter Source

I have found Hubspot to be  a great resource of quality marketing tools for internet  marketers and small business owners. So check out this free booklet on using Twitter to gain new customers.

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Visuals have become an important part of a Social Media Strategy

With pinterest on the up and up in terms of users and content, visuals have become an even more important part of a small business social media strategy. Here’s 20 reasons why visuals are important sourced from Jason Cassidy as reported on radian6.com

Why  visuals are an important part of a social media strategy

  1. Visuals are simple and easy to understand

    small business help - visuals are important part of a social media strategy

    Social media strategy - visuals are important

  2. They can tell a story
  3. They can quickly convey a message
  4. They can grab an audience
  5. Visuals can be used to invite an audience to join in
  6. They strengthen your brand identity
  7. They have the ability to show emotion
  8. They build trust with your community
  9. They personalize your brand
  10. They can convey emotion
  11. They are sharable [Read more…]