Small Business – help for the end of year

Here’s a little reminder of what to do for small businesses at the end of the year. This specifically written by Rhonda Abrams for the USA, but has good general advice but do consult your CPA for ideas in your geographical location.

 

December is always a hectic month, but it’s an important one for your small business.

 

A few easy steps now will save you money and help you be more successful in 2012. I’ve whittled your December end-of-year to-do list down to three critical areas.

 

1. Reduce your taxes. You can pay Uncle Sam less in April by being smart in December.

 

First, call your tax adviser. I do. Every December, I call my CPA — Steve Thielmann in Campbell, Calif. — and we go over year-end tax planning. We go over my profits and losses and examine certain types of business expenses. He gives me guidance on how to legally lower my tax bill now if possible.

 

The basic rule is accelerate expenses, delay income. In other words, you want to do whatever you legally can to lower your total profits for the 2011 taxable year.

 

Let’s look at the first part of that equation: accelerate expenses.

 

One thing I do is to make sure my independent contractors — and I use a lot — get all of their invoices to me by Dec. 20 for work done this year. Prepay January rent and some January expenses if possible. Pay your registration or exhibit fees for upcoming conferences. Print your brochures now. Make charitable donations. And here’s a fun part: Go shopping. Now’s a good time to replenish your office supplies, furniture and equipment.

 

For the second part, delay income, don’t send your invoices til after Jan. 1 if you can. Of course, if you need that money to pay your bills or a customer might flake if you delay, get those invoices in the mail.

 

2. Set up a qualified retirement account. If you don’t already have a retirement plan for you and your employees, ask your tax adviser about one now.

 

Many plans need to be established by Dec. 31.

 

3. Update systems. The beginning of a year is a natural, and ideal, time to put new back-office operating systems in place.

 

It’s great to start fresh on Jan. 1, and it also makes record keeping far easier if you change when the calendar year changes.

 

 

Again, use this guide as a reason to contact your taxation financial advisor for what to look out for in your country.

 

 

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Small Business Brand Makeover?

Does the brand of your business need a makeover? We see makeover shows all the time on reality TV. There are shows on making over houses, making over young people, old people, in between people, making over restaurants, making over hotels, making over hairdressers. The person or home or business looks tired & drab and, voila, when the makeover is complete what a difference. People have more of a spring in their step, business can have more money in the till, houses become more like homes.

The ‘brand’ of your business can also use a makeover. There is so much change going on, social media is on the rise, websites now need mobile versions as well there’s Google +, QR codes. If our brand is looking old the perception could be that it is past it’s use by date.  It’s so hard to stop & look at our business brand with a critical eye. We must step back & view at our brand with a fresh look to see if our image  is still relevant to our market.

How do we know? Ask. Ask friends, family, employees, customers, business advisers. What do they think when looking at our store, website, flyer’s, emails, business cards. Do these convey the message of what our business stands for. Look at your successful competitors, what message are they conveying about their image? How can we highlight what we do better than them, what better service we provide, are these messages getting through?

Again we must do this with our target market in mind. We must speak their language. If we are targeting the over 60’s then our brand should look & feel different to businesses that are targeting teenagers.

How can we makeover the brand of our small business?

Well there are basically 2 options, pay or not pay. If you have time on your hands then you can spend hours searching on the internet, magazine or books for ideas. This depends on where your precious time is best used. If you are the main sales person for your business then you may be better off selling. If you are the finance person, then your time could be best used there. This could be a time where you are better off to pay the professionals as often here the first cost is the last cost. Though if choosing this path then the more information you can provide them on what you want & were you want to head with your brand the better.

Food for thought 🙂