As business owners there are many opportunities to learn from others, whether it be from successes or failures, and in the dot com age there have been
Max Delivery a case study for business growth strategies
many failures to learn from. Kozmo was a high flying company that had grand dreams of delivery of nearly any product you could want, sent to your home in one hour or less, the result, no delivery charge and small orders meant millions of dollars lost by growing the business too quickly and then unable to change the pricing structure. Chris Siragusa who was the former Kozmo Chief Technology Officer still held onto the dream and has now built up MaxDelivery.com and is succeeding in the same market that Kozmo failed, with a major difference. Chris is building his model with less speed and haste. This is where the business growth strategies between the two companies has varied, calculated and steady (Max) or fast and uncontrolled (Kozmo).
