Small Business Marketing Ideas and Tips

How are your twitter efforts going? Are you seriously using Twitter to gain new customers and drive sales? I’ve just come across this great free marketing resource from Hubspot.com to help you with just that.

How to use Twitter to gain new customers

Our ebook, with a foreword by Laura Fitton, the author of

“Twitter for Dummies,” explains how to use the social network to drive real business results.

In this ebook, you will discover the different stages of optimizing your Twitter presence for attracting leads and customers. More specifically, you will find out how to:

Optimize your Twitter presence for brand awareness & search

Jump start your Twitter lead generation strategy

Measure the ROI of Twitter Source

I have found Hubspot to be a great resource of quality marketing tools for internet marketers and small business owners. So check out this free booklet on using Twitter to gain new customers.

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We are all aware of the power of social media and now you can add a social customer

the changing use of social customer service

service strategy to your marketing toolkit. When faced with small problems or wanting to know more, purchasers are now looking to the internet for snippets of information. This is happening in many ways such as asking direct questions in sites such as Yahoo answers, watching You Tube videos, tweeting or questions on Linkedin, Facebook etc. I’ve watched my teenage children do this many times and now it seams as though the age demographic of those looking for answers is shifting. In an interesting article on ‘Social Customer Service Becoming More Widely Used‘ Drew Bowling states ‘In fact, nearly 1 in 5 adults 45-to-54 years old asked about a problem on a Q&A site and over 1 in 4 adults 35-to-44 year-olds said they’ve watched a video tutorial on YouTube or a company website’.

Small Business Social Media – are you using Twitter to gain new customers?

How to use Twitter to gain new customers

Add a Social Customer Service Strategy to your marketing toolkit

Why a social customer service strategy [Read more…]