Small Business Marketing Ideas and Tips

Small Business Help – use Yelp for better local internet search results

In my last post we looked at how to use Yelp for better local internet search results.

small bsiness seo tips - use yelp small business help.ifo

using Yelp can help your small business seo

This was the quick and easy process of claiming you local business listing. Now to turbo charge your listing you need to get reviews. As Jon writes on Noobpreneur.com ‘But the most useful part of Yelp is the review section that allows customers to leave reviews for others to read.’

Why use Yelp for better local internet search results

Even if your website already ranks on page one of Google for your local search terms, wouldn’t it be nice to have more than one listing on that page? Yelp ranks very well for local search terms, and often business’ pages on Yelp are showing up on the first page of the search results as well. This will give you two ways for a searcher to find your business and it will give your website more traffic. [Read more…]

Do customer loyalty programs really work?

My small store does not have a customer loyalty program. Why? A couple of

Dogs are said to be loyal, are people? Do customer loyalty programs work

reasons. Firstly I’m not sure that customer loyalty programs really work, and secondly I haven’t found a program that suits my needs. It seems now though, that because other stores have them, potential/new customers are expecting me to follow suit. My opinion, which has been formed over the last 3-4 years is that if the goods/ services I supply don’t satisfy the needs or wants of the customer they will not purchase my product, no matter what. So will having customer loyalty program change that? and what is the point of discounting ( as this is what is the usual loyalty reward) if my goods are the best fit, for the customer? And what is customer loyalty anyway, here I turn, once again to wikipedia for the following definition:

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate [Read more…]