While there is an avalanche of support for connecting with your customers via social media, your Small Business Marketing Tips toolkit should still include print. Jane Applegate, a former syndicated columnist for The Los Angeles Times reminded those
at a forum on “Seamless Marketing: Integrating Your On and Off Line Promotions,” to get back to basics. Here are some of Jane’s thoughts on small business marketing tips for today
As an experienced observer of small-business innovations and marketing trends, author and consultant Jane Applegate has positioned herself as an industry leader by helping companies develop effective communication strategies.
And while acknowledging the impact and importance of social media advances in the new millennium, Applegate also supports a diversified advertising portfolio for small and midsize companies and advocates a mix of traditional and emerging branding techniques. [Read more…]
