Is it time to look at the question, does my business need a website or facebook page or both? Can we do away with the traditional website and only be on facebook? There are actually a small number of businesses that have not bothered with a website have only a facebook presence. One young business owner I know of, that deals in Chinese takeaway food, insists that it’s target market does not bother searching on the internet, but uses facebook as a search engine. Their market is very much continuously on the go and uses facebook via their mobiles.

The detail that they would show in a website can be easily replicated in facebook. Maps, address, phone number, description of the business, opening hours, current specials, it’s all there and further tabs or pages can be added via 3rd party applications. You can also add a page to gather email addresses or phone numbers to add to your customer data base. Have you noticed these business fan pages with the extra tabs? If not, find some to see how they differ. For other businesses now there are even e-commerce shops on facebook. Tabs with business information, coupons and products including detailed descriptions and payment options which can be processed right inside facebook. So website or facebook page or both? [Read more…]