Attracting new customers by viral word of mouth – Smash it Social

September 14, 2012 By 3 Comments

In previous posts I have commented on word of mouth being the primary reason new customers walk into my kids shoe store. Friends and family members have mentioned my products and services at informal get together’s such as friends catching up, coffee mornings, family gatherings. And yet I still have persisted in paying for print and radio advertising with no discernible result.

Now I am a DIYer in my business, a one woman band if you like. I have set up my own website, based on a free template, as well as my business Facebook page, my twitter account and YouTube channel. All on a shoe string budget, but there comes  a point where paying further help is necessary. If nothing else I look at it as paying for the time I can spend on other business matters. Yes you can research to your hearts content on the internet for free information, but the cost is time.

So when I found out about Review Engine ROI I immediately could see the benefits of the system. Having a review tab on my Facebook page, that pushes out customer reviews to friends and family, providing what I like to call ‘word of mouth on overdrive’.

for my first post on Smash it Social (Review Engine ROI) click here

So I purchased the system. While I knew that I was a review system that linked to my facebook page, I have been surprized to find out that the system is actually a ‘course’.  And even more happy that the course was relevant and useful. I have dabbled in Facebook and thought I knew a fair bit, but under Nick Unsworth’s tutoring I have learnt new tips and tricks. 😉

I quickly came to the conclusion that Nick’s methods on how to use the system effectively and quickly are well thought out and  will give the best results. I have followed the formula and have received reviews on my business Facebook page. These have had a 2 pronged effect on me and my business.

Firstly when  each review is posted the ‘friends’ of the reviewer see what has been written on their timelines. What better way to build up trust in a brand or business is there than to see a review from people you know.

Secondly, the reviews have a had a personal effect on me.  It’s so easy to get caught up in the day to day running of your business,  dealing with customers, trying to go the extra mile and providing quality service, that we forget the effect we have on our customers. So it has been lovely to read the comments in the reviews. How I’m actually making an impact!

So is it working?… yes it is. From my insights I can see an  increase in  ‘reach’. From a steady 400-500 people to 800-900 in the 2 weeks that I have been running the review program.  At first I was scared about asking customers for reviews, so following the system I am running a little competition  (a draw with  a gift voucher prize) and my customers have been happy to oblige. I will run another draw in a few months in order to take advantage of  the Christmas shopping season.  I feel I am on my way to using social media to get a ROI,  new customers and more sales.

If you would like to find out more,  click here. There is no risk in buying as the comprehensive system is covered by a 30 day money back guarantee.

 

Filed Under: Small Business Marketing Ideas and Tips Tagged With:

How to get an advertising ROI on Social Media by using ‘word of mouth’

July 29, 2012 By 4 Comments

I’ve just come across a course/ system that  promises to actually give your business an ROI  on social media ( return on investment), specifically Facebook. While I have yet start using the system ( it’s not open for sale till next week) I have been impressed by the pitch.  Probably like you I have become more cynical on all forms of advertising and over-hyped press on social media driving business too my store. I’m sick of wasting money!

 

UPDATE: Smash it Social (Review Engine ROI) Is now up and running, and I am following the course with great results, click on the ads for more info. Click here for my next post.

 

 

And here what really works in my experience, ‘word of mouth’. The majority of my new customers that come into my store have been referred by their friends, family and acquaintances. And what’s even better they BUY. They come in knowing that my products are quality and therefore cost more, so they are prepared.

While, I have not have  any personal experience with reviews on say, yelp or google. They have not been so common in my little city as say in the States, (though I  have seen  an increase lately). In my reading and research I have found that reviews are a significant driver for local new business.  It seems as though people trust reviews more than advertising, I wonder why…..

So here’s what I like about this new system. It combines Facebook with reviews. The reviews then are pushed out to friends of the reviewers….

 

It’s ‘word of mouth’ on auto pilot

 

Have a look at the sales pitch to see what  I mean 🙂

 

I would really be interested in hearing your experiences with social media. For the amount of effort and time involved, have you achieved a ROI? Have you new customer or clients, and has this resulted in repeat business? Are your fans on Facebook engaging with your brand and does this engagement actually mean SALES? My gut (unproven) feeling is that there are some industries/businesses that do well with selling via social media, by two way communication with their fans, and there are others that don’t……..Reviews though are ‘word of mouth’  via the written word ….

 

 Note: I may receive compensation from clicking on the links in this post

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