Small Business Help – Daily Coupon sites hurt

January 21, 2012 By Leave a Comment
daily coupon sites hurt small business

Check all consequences of a coupon deal

Daily Coupon Sites HURT small business.  Before embarking on a discounted deal promotion make sure you work out the financial details and consequences. And if you are not good with numbers check with your accountant or financial adviser BEFORE signing any contracts.  Here is another horror story reported by Bob LeDrew of Translucid Communications, also be sure to read below on how to make it work, or how to lose less as daily coupon sites hurt.

They embarked on a number of different offers. One offered $200 in value for $89. They sold over 1000 of those. They offered others at $55 for $175 worth of meat. They sold thousands of those. [Read more…]

Filed Under: Small Business Financing, Small Business News, Why Small Businesses Fail Tagged With: , , ,

Small Business Marketing Tips – Back to Basics

January 20, 2012 By 4 Comments

While there is an avalanche of support for connecting with your customers via social media, your Small Business Marketing Tips toolkit should still include print. Jane Applegate, a former syndicated columnist for The Los Angeles Times reminded thosesmall business help marketing newsletter at a forum on “Seamless Marketing: Integrating Your On and Off Line Promotions,” to get back to basics. Here are some of Jane’s thoughts on small business marketing tips for today

As an experienced observer of small-business innovations and marketing trends, author and consultant Jane Applegate has positioned herself as an industry leader by helping companies develop effective communication strategies.

And while acknowledging the impact and importance of social media advances in the new millennium, Applegate also supports a diversified advertising portfolio for small and midsize companies and advocates a mix of traditional and emerging branding techniques. [Read more…]

Filed Under: Small Business Marketing Ideas and Tips
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