A Content Marketing Strategy for Retail

When I wrote on content marketing previously I knew it was something that I had to look into on a deeper level for my children’s footwear store.  Andy Stack of You Tube offers this advice “it’s important for retailers to develop a content marketing strategy and not necessarily an advertising strategy, and sponsor content that matters to your community and spend money to promote content that’s tested and works”. There are more people looking on line now than ever before, some buying but most researching. So it makes sense to move away from ‘advertising’ and offer real content that the buyers can use to base their decisions on. And if you have provided that information, then it must be your business that they would look to first when actually purchasing.

Now, after reading another article I have a content marketing strategy example for retail, well for my retail business actually. It’s not perfect, but it is real and not hype, so I hope that comes through. [Read more…]