Engage with fans on facebook, it's good customer service

If your a business owner with a facebook fanpage here’s a facebook for business tip, don’t forget to engage with those that post comments on your facebook business page, it’s a customer service issue. According to Emil Protalinski in an article from ZDnet.com “Retailers have rushed to establish a presence on Facebook with their own Page, in the hopes of building a larger social following. When it comes to customer service, however, it turns out retailers aren’t treating Facebook users so well. In fact, some retailers are going so far as to regularly deleting questions posted on their Facebook Pages.”

In the article Emil, further reports  on a STELLA Service test on how some business reacted to comments to their facebook pages, The results showed how businesses ignored the comments and even worst deleted some. From a customers service perspective this could be harmful to business growth and customer loyalty, hence this facebook for business tip. [Read more…]