Search Engine Optimization (SEO) for your small business website cannot be ignored. It’s crucial to use SEO to get your website showing up in relevant searches for your business. In a recent post I reported on a Google Places listing. This listing is important for your business when potential customers are looking for a business or service based by location. When a searcher is looking for a product or service and location is not entered in the search criteria, how does your website stack up? Using a SEO company to help you can be costly and finding expert SEO providers is not easy. Here, in this extract of an article written by Aaron Sperling, are some ideas for DIY SEO for your small business website.

I can recommend three relatively straightforward steps that will likely increase your website’s search engine rankings, and thus make it easier for people to find your business.

Identify your keywords. Start by building a list of the keywords that you think potential customers will use in searches to find your business. Once you have your list, use [Read more…]