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With pinterest on the up and up in terms of users and content, visuals have become an even more important part of a small business social media strategy. Here’s 20 reasons why visuals are important sourced from Jason Cassidy as reported on radian6.com

Why visuals are an important part of a social media strategy

Visuals are simple and easy to understand
Social media strategy - visuals are important

They can tell a story

They can quickly convey a message

They can grab an audience

Visuals can be used to invite an audience to join in

They strengthen your brand identity

They have the ability to show emotion

They build trust with your community

They personalize your brand

They can convey emotion

They are sharable [Read more…]

We are all aware of the power of social media and now you can add a social customer

the changing use of social customer service

service strategy to your marketing toolkit. When faced with small problems or wanting to know more, purchasers are now looking to the internet for snippets of information. This is happening in many ways such as asking direct questions in sites such as Yahoo answers, watching You Tube videos, tweeting or questions on Linkedin, Facebook etc. I’ve watched my teenage children do this many times and now it seams as though the age demographic of those looking for answers is shifting. In an interesting article on ‘Social Customer Service Becoming More Widely Used‘ Drew Bowling states ‘In fact, nearly 1 in 5 adults 45-to-54 years old asked about a problem on a Q&A site and over 1 in 4 adults 35-to-44 year-olds said they’ve watched a video tutorial on YouTube or a company website’.

Visuals have become an important part of a Social Media Strategy

Why visuals are an important part of a social media strategy

Add a Social Customer Service Strategy to your marketing toolkit

Why a social customer service strategy [Read more…]