small business help

Small Business – Trust gives a competitive advantage

Building up business trust in my small business is something I have never thought

Trust gives a competitive advantage in small businesses

about in any depth. Building a relationship with my customers has been a priority, but I have never narrowed the focus down to building business trust. That is until now. In a press release ( yes there is valuable content in some PR) for Valens Point LLC Debra Mendes has this to say:

Small Business trust gives a competitive advantage

“Business owners are better equipped to build trust once they see tangible steps that can be taken to do so” says David C. Smith, Managing Partner at Valens Point. “Establishing trust objectives as part of your business strategy can have a profound affect on all aspects of your business and accelerate growth. Trust is paramount in getting and keeping customers, and recruiting and retaining staff, for example. Developing trust impacts the growth, sustainability and profitability of your business – all important factors in creating a sellable business.” [Read more…]

Small Business Marketing Idea – politically incorrect ways work

Need a small business marketing idea? Think outside the square, be funny,

Politically incorrect marketing works

create a buzz. With social media so accessible if your idea strikes an accord, for the right or wrong reasons then your audience could be bigger than you could possibly dream. The following small business marketing idea shows a touch of genius.

Small Business Marketing Idea – Politically incorrect ways work

On March 6, 2012, social and online media created a frenzy over Madhouse’s controversial washing label that outlines how you should wash the trousers following with: “Or GIVE IT TO YOUR WOMAN. It’s her job.” Marketing expert, Charles Gaudet, said that while many people were [Read more…]