small business marketing tips

Does facebook advertising work? This question has been asked of me a few

Does facebook advertising work

times lately. And unfortunately, like all forms of advertising there is no way of really guaranteeing whether it will work for you or not. However, we can look at other small business experiences to get an idea .

Payvment is a facebook ecommerce platform that build facebook stores for businesses who have recently conducted a survey over 100,000 facebook store owners, so does facebook advertising work for them? Here’s an extract from the results

Small Business Marketing – Does facebook advertising work?

Facebook Ads are the top promotional tool for sellers beyond general Facebook marketing.

Facebook sellers are doing their part to fuel Facebook’s $5 billion forecasted ad revenue this year. More than one-third (39 percent) of respondents report having used [Read more…]

Small Business – Trust gives a competitive advantage

Building up business trust in my small business is something I have never thought

Trust gives a competitive advantage in small businesses

about in any depth. Building a relationship with my customers has been a priority, but I have never narrowed the focus down to building business trust. That is until now. In a press release ( yes there is valuable content in some PR) for Valens Point LLC Debra Mendes has this to say:

Small Business trust gives a competitive advantage

“Business owners are better equipped to build trust once they see tangible steps that can be taken to do so” says David C. Smith, Managing Partner at Valens Point. “Establishing trust objectives as part of your business strategy can have a profound affect on all aspects of your business and accelerate growth. Trust is paramount in getting and keeping customers, and recruiting and retaining staff, for example. Developing trust impacts the growth, sustainability and profitability of your business – all important factors in creating a sellable business.” [Read more…]