Visuals have become an important part of a Social Media Strategy

March 22, 2012 By 11 Comments

With pinterest on the up and up in terms of users and content, visuals have become an even more important part of a small business social media strategy. Here’s 20 reasons why visuals are important sourced from Jason Cassidy as reported on radian6.com

Why  visuals are an important part of a social media strategy

  1. Visuals are simple and easy to understand

    small business help - visuals are important part of a social media strategy

    Social media strategy - visuals are important

  2. They can tell a story
  3. They can quickly convey a message
  4. They can grab an audience
  5. Visuals can be used to invite an audience to join in
  6. They strengthen your brand identity
  7. They have the ability to show emotion
  8. They build trust with your community
  9. They personalize your brand
  10. They can convey emotion
  11. They are sharable [Read more…]
Filed Under: Small Business Social Media Tagged With: , , ,

Small Business Advice – try not to compete on price

March 13, 2012 By 10 Comments

This small business advice, try not to compete on price should be changed to DO

don not compete on price

Watch the competition but do not compete on price

NOT compete on price, but that may be a bit hard to take. Watching  what the competition is doing is important, but following blindly when many are discounting madly could lead to disaster. Here is what Michael Hess has to say in his article on ‘Why you shouldn’t stress about the competition‘. I especially like how Micheal offers an alternative to competing on price.

Small Business Advice – try not to compete on price

Pricing: This is probably where competitor-obsessed decision-making is most dangerous, especially for small businesses. Author Mark Stiving said it best: “Pricing is not a sustainable competitive advantage.” You may be desperate for sales, but it does you no good to get sucked [Read more…]

Filed Under: Small Business General Help, Small Business Marketing Ideas and Tips Tagged With: , , , ,
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