small business

The Small Business Dilemma – how to clear Surplus Stock

Yes it’s a dilemma faced by all retailing or wholesaling businesses, how to clear surplus stock. Auction sites such as ebay, listing sites such as craigslist and the likes has helped with connecting sellers with buyers, but there are thousands of sellers offering similar products to just as many buyers, For new items ( not second hand or used), were the condition of the goods is not an issue, it boils down to price and maybe location. How does your product stand out in a crowded marketplace and how far are you willing to lower the price?

UPDATE:try your own daily deal site, click here for more info

Maybe location can be a factor in the decision. In today’s society it’s all about now and fast. If a potential customer is looking for an item surely if it is available within a short space of time, as in minutes rather than days, would this influence the buyers decision?. The answer is more than likely.

Our course the next issue is how to connect the buyers to your store. Well, here just maybe the answer to how to clear surplus stock.

A new web and mobile device based service that connects local buyers and sellers called Zaarly.

From Zaarly’s You Tube channel

Zaarly is a location based, real-time buyer powered market. Zaarly helps you to buy and sell from people around you. You get What You Want, When You Want It.

This short video clip will give you more of an idea of what it is and how it works

Now, I do not advocate discounting as a pricing strategy for any business, especially those operating in niche markets. There are times when it is necessary to clear surplus stock and this might be another tool. I also suspect that this will not clear large quantities.

As an added bonus, use this system to educate the buyer on the benefits of shopping at your store, Get them on your email list, ask them to like you on facebook. You never know you might have gained a new customer.

UPDATE:try your own daily deal site, click here for more info

The Social Network Academy Review

Business owners or managers looking for training on social media on the internet are faced with a huge challenge. There literally thousands of courses, both free and paid to choose from. On course that I stumbled upon on my search to gain more knowledge for my business was the Social Network Academy. Review of the website was the first step and then searching for more information on the owner Jo Barnes and the actual content.

Sonia Hoque reported on her website of her experiences with Jo Barnes bringing in the human factor to the Social Network Academy review.

Sonia states

This was a three day event all about how to harness the marketing power of Facebook. The content was truly amazing and a complete revelation!

I found Jo Barnes herself to be a very sincere, genuine and gracious woman, very passionate about what she does and a true inspiration.

The second time we met was at Mark Anastasi’s ‘The Ultimate Traffic Generation Summit’ in London. A four day event spent with some of the world’s top internet marketers.

Jo was very generous with her time. Despite being a very busy lady, Jo always makes an effort to talk, answer questions etc. Such is evident in that on both occasions agreed to do an interview with me.

Having bought several of Jo’s products / services (including ‘The Social Networking Academy’), I can personally vouch; the content and value she provides is second to none, always over delivering on her promises.

I found this personal touch refreshing, getting to know the real person is a bonus.

Another Social Network Academy review focuses on what on what is in the course. The following is extracted from an article from Potent Knowedge

The Social Networking Academy is is the ultimate resource that will help you understand social media and learn how to conquer it. There are so many things you can do with social media marketing, yet your knowledge might not be enough. Jo Barnes will show you everything you need to know about conquering these social media sites and become a more competitive internet marketer.

The Social Networking Academy is a collection of High Definition training materials and resources that will walk you through the steps of successfully and effectively using social media sites in your link building and traffic-generation campaigns. With this tool, you should be able to gain a leverage above your competition..

What’s in Store for You with The Social Networking Academy?

This Guide Will Show You How to Work With:.

Google+

Facebook

Twitter, and other social Media Sites

Other reviews concentrated on the internet marketing aspects of the academy, however there is allot of content to make it a great resource for any business owner. My opinion is that the Social Network Academy is a website worth taking a cruise though. You can even access some of the material for free, so an ultimate try before you buy scenario.

I would love to hear from you if you have anything you would like to add to this Social Network Academy review.
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