Visuals have become an important part of a Social Media Strategy

March 22, 2012 By 11 Comments

With pinterest on the up and up in terms of users and content, visuals have become an even more important part of a small business social media strategy. Here’s 20 reasons why visuals are important sourced from Jason Cassidy as reported on radian6.com

Why  visuals are an important part of a social media strategy

  1. Visuals are simple and easy to understand

    small business help - visuals are important part of a social media strategy

    Social media strategy - visuals are important

  2. They can tell a story
  3. They can quickly convey a message
  4. They can grab an audience
  5. Visuals can be used to invite an audience to join in
  6. They strengthen your brand identity
  7. They have the ability to show emotion
  8. They build trust with your community
  9. They personalize your brand
  10. They can convey emotion
  11. They are sharable [Read more…]
Filed Under: Small Business Social Media Tagged With: , , ,

Pinterest for business – is it for your small business?

March 3, 2012 By 12 Comments

Have you heard about the latest social media craze called Pinterest?   If so, do you

pinterest for business

time to use pinterest for business -

think it is time for pinterest for business? If you haven’t seen or heard about it yet, it’s about ‘pining’ pictures or graphics to boards, like a cork board, only on a platform that anybody can view.  Used by many as a way of sharing information such as recipes, kids pictures, hobbies etc now the business aspect is starting to have an affect. So much so that some  are website owners are recording record numbers of traffic from clicks on ‘pins’, as along with the picture and description, the website address of the pictures source is added as well. Get the picture?

Pinterest for business

Jason Fox in his article asks ‘Time to use pinterest for business?’ has this to say:

“The goal here is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads.”

You are going to do this with the use of Images.  You need to put images that relate to your business on Pinterest and it is through this visual cue that your clients can become interested in your product or service and coming looking for more information.  This can be real easy if you are a [Read more…]

Filed Under: Small Business Marketing Ideas and Tips, Small Business Social Media Tagged With: , , , ,
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