Increase Customer Loyalty and Retention and Increase your Bottom Line

It sounds easy doesn’t  it, increase customer loyalty and retention and increase your bottom line. How does the bottom line increase? Well selling to returning customers

With customer loyalty, the bottom line goes up!

costs less, they know your brand, your products, your service, and I have noted from experience that they can make decisions quicker, requiring less salesperson time. And people love to talk, your most efficient type of advertising is word of mouth, so keep your customers happy and increase customer loyalty and retention and increase your bottom line. Here’s 2 great tips on how to achieve this  from an article titled ‘How To Keep Your Customers Coming Back For More’

Increase customer loyalty and retention and increase your bottom line

Think Long Term Loyalty – You think today’s customer is tough?  The customer of the future will have a shorter attention span, and even faster mobile access to post feedback and collect information.  Imagine a customer simply saying into their phone “this place has bad service and high prices”…then having that voice note posted and a recommendation engine throwing back new suggestions.   How do you overcome this fast feedback loop?  By building long term brand loyalty so [Read more…]

Add a Social Customer Service Strategy to your marketing toolkit

We are all aware of the power of social media and now you can add a social customer

Social Customer Service

the changing use of social customer service

service strategy to your marketing toolkit.  When faced with small problems or wanting to know more, purchasers are now looking to the internet for snippets of information. This is happening in many ways such as asking direct questions in sites such as Yahoo answers, watching You Tube videos, tweeting or questions on Linkedin, Facebook etc. I’ve watched my teenage children do this many times and now it seams as though the age demographic of those looking for answers is shifting. In an interesting article on ‘Social Customer Service Becoming More Widely Used‘ Drew Bowling states  ‘In fact, nearly 1 in 5 adults 45-to-54 years old asked about a problem on a Q&A site and over 1 in 4 adults 35-to-44 year-olds said they’ve watched a video tutorial on YouTube or a company website’. 

Why a social customer service strategy [Read more…]