Marketing benchmarks for small businesses are hard to find. Benchmarks for marketing, in this instance, is to compare what you are doing with others to find out what is considered ‘best practice’. So firstly consider where you are planing to spend your time, energy and money in marketing your business. Are you going to use Social Media and your website to bring in new customers in 2012? Then find out what others are doing in order to asses your strategy. Be mindful though, following others may not be the best thing for your business.
The following infographic looks at what other small businesses are doing in regards to marketing, social media and Search Engine Optimization (SEO) on the net. See if what other businesses are doing aligns with your plans. Do you think that they are on the right track, do you need to adjust your strategy? These marketing benchmarks are easily to understand and follow due to the graphical format.
While blindly following the pack is not a suggested strategy, knowing what they are up to can give you tips of how to effectively use for marketing dollar. I hope these marketing benchmarks have provoked you into at least thinking about what your next step is.
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