Do you need a great checklist on website design & maintenance for your business website. This is not geek speak but a practical list to go over regularly in order to get the best out of the time & money that you have invested in the site. And guess what it was written 10 years ago, but is still relevant for today, even with the massive changes that have occurred over the last decade on the internet.
Creating a web presence? Madison, Wisconsin-based web designer and marketer Christopher Parr offers the inside scoop on what you should know — and what you should avoid.
1-Know your audience. Create a site for the customer, not what someone in your company or an agency “thinks” the site should say or do. Also, consider the new visitor — look at your site with this fresh perspective — and explain who you are and what you offer at a brief glance.
2-Simplify the site. Make it fast and easy to navigate. The colors and images should naturally flow from section to section. Be intuitive.
3-Update frequently. No one will return to your site if the content never changes. Give potential customers a reason to come back for more. From their view, a stale site reflects the nature of your company.
Please do read the rest of the article, print out & use as a checklist. It goes to show that when it all boils down to it these business basics haven’t changed much…. it’s just the delivery options that have. Facebook, LinkedIn, Google+ all have been fairly recent developments which can help as long as the fundamentals are there, after all it’s all about the content and usability .
I would love to hear if this has struck an accord with you
