Small Business Social Media

The word is out, it’s in beta, it will soon be available, advertising on twitter, but will it

advertising on twitter will it be effective

The next big thing? Advertising on Twitter

be effective? Will Small Business owners be flocking to the Twitter equivalent of paying for clicks? Anthonia Akitunde in the article ‘What Twitter sees in small business’ offers this opinion:

smaller firms are likely to be much more aware of the bottom line. “The ultimate success of this platform will depend on the ability for small business to see strong benefit from it,” Faulds adds. “It’s probably not worth much to get a few more followers. But it’s another thing if they can see a measurable sales lift or increases in store traffic around specific promotions.”

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Engage with customers on your facebook fanpages

Engage with fans on facebook, it's good customer service

If your a business owner with a facebook fanpage here’s a facebook for business tip, don’t forget to engage with those that post comments on your facebook business page, it’s a customer service issue. According to Emil Protalinski in an article from ZDnet.com “Retailers have rushed to establish a presence on Facebook with their own Page, in the hopes of building a larger social following. When it comes to customer service, however, it turns out retailers aren’t treating Facebook users so well. In fact, some retailers are going so far as to regularly deleting questions posted on their Facebook Pages.”

In the article Emil, further reports on a STELLA Service test on how some business reacted to comments to their facebook pages, The results showed how businesses ignored the comments and even worst deleted some. From a customers service perspective this could be harmful to business growth and customer loyalty, hence this facebook for business tip. [Read more…]

Advertising on twitter, but will it be effective?

Facebook for business tip – customer service includes responding to commenters