The word is out, it’s in beta, it will soon be available, advertising on twitter, but will it
The next big thing? Advertising on Twitter
be effective? Will Small Business owners be flocking to the Twitter equivalent of paying for clicks? Anthonia Akitunde in the article ‘What Twitter sees in small business’ offers this opinion:
smaller firms are likely to be much more aware of the bottom line. “The ultimate success of this platform will depend on the ability for small business to see strong benefit from it,” Faulds adds. “It’s probably not worth much to get a few more followers. But it’s another thing if they can see a measurable sales lift or increases in store traffic around specific promotions.”
