small business marketing

The word is out, it’s in beta, it will soon be available, advertising on twitter, but will it

advertising on twitter will it be effective

The next big thing? Advertising on Twitter

be effective? Will Small Business owners be flocking to the Twitter equivalent of paying for clicks? Anthonia Akitunde in the article ‘What Twitter sees in small business’ offers this opinion:

smaller firms are likely to be much more aware of the bottom line. “The ultimate success of this platform will depend on the ability for small business to see strong benefit from it,” Faulds adds. “It’s probably not worth much to get a few more followers. But it’s another thing if they can see a measurable sales lift or increases in store traffic around specific promotions.”

It sounds easy doesn’t it, increase customer loyalty and retention and increase your bottom line. How does the bottom line increase? Well selling to returning customers

With customer loyalty, the bottom line goes up!

costs less, they know your brand, your products, your service, and I have noted from experience that they can make decisions quicker, requiring less salesperson time. And people love to talk, your most efficient type of advertising is word of mouth, so keep your customers happy and increase customer loyalty and retention and increase your bottom line. Here’s 2 great tips on how to achieve this from an article titled ‘How To Keep Your Customers Coming Back For More’

Increase customer loyalty and retention and increase your bottom line

Think Long Term Loyalty – You think today’s customer is tough? The customer of the future will have a shorter attention span, and even faster mobile access to post feedback and collect information. Imagine a customer simply saying into their phone “this place has bad service and high prices”…then having that voice note posted and a recommendation engine throwing back new suggestions. How do you overcome this fast feedback loop? By building long term brand loyalty so [Read more…]

Advertising on twitter, but will it be effective?

Increase Customer Loyalty and Retention and Increase your Bottom Line

Increase customer loyalty and retention and increase your bottom line